Nothing builds rapport, creates web traffic, and makes sales like a good video.  Videos are more engaging compared to static content. This is why people prefer to watch videos rather than read write ups. They find videos easier to relate to. They like watching more than simply reading something.  75%, that’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown as 50% watch business-related videos on YouTube, 65% visit the marketer’s website after viewing a video.