SEO When people want information right now, where do they go… the majority of the people will type their desired information into their browser’s search box, or navigate to their favorite search engine like Google, Yahoo or Bing, for the information they seek. The search engine is the cog that drives the wheel for potential leads or customers to reach your website. Properly done SEO will also send traffic back to the information offered on your site, and help brand your site as an authority in your niche.